We continually test improvements in our Twitch products, including our embed players. To that end, we’re testing calls-to-action that will appear in embed streams, similar to the one below:
We’re doing this to assess the impact that embeds have on discovery and audience growth for creators. These CTAs may appear in a variety of different contexts and configurations.
There are many different use cases and contexts in which our embeds currently appear. This can pose difficulties when it comes to understanding the best path forward for building product improvements that foster valuable (often interdependent) yet complex viewing relationships between viewers, creators, and developers. More information in this area helps us learn more about how to move the embed product forward in a way that delivers better info to viewers, more long-term audience/revenue value to creators, and more insight to developers utilizing embeds.
For questions and feedback, feel free to reply to this thread or fill out the form in our developer documentation for embedding.
Update 2020-01-29: For additional clarity, this is a temporary experiment and not a finalized feature. We will continue to closely monitor feedback and data.
Update 2020-02-09: This experiment has concluded. Thanks to everyone for their feedback here in the forums. We will use that feedback and the data gathered from the experiment to continue improving our embed products.